Concept starts from the definition of 3 basical concept: food molecules, action as dinamicity synthom, company flexibility and customer focus plus N as initial letter of the Brand.
The pictogram choice was thought in order to transfer a concepts series fundamental to identify the brand and to differentiate Nutrytex from competitors.
A particolar attention was reserved to the geometry and the proportions.
lso the choice of the font was studied in order to transmit modernity and a curvy movement. Cera Pro is a modern sans serif font designed by Jacub Runge between 2013 and 2015. It is inspired by pure geometry and it has an elegant aspect that is added to a high readability.
